Ideas To Improve the
Appearance of Your Store
If you haven’t updated your store
for five years now, then it is already overdue for a makeover. It is standard
for every business to revitalize or remodel the appearance of their store if it
has existed for that long. This is one way of showing customers that you are
always keen to adapt to the latest trends.
There are many variables that can
influence the return of investment and you can bet that their will be an
increase in sales when you have something new. You can be confident that this
is applicable when your store undergoes renovations.
To do this, change your space
into something that will entice people to visit and enjoy their shopping
experience. This will make customers shop more often, stay longer, and add more
items on their basket. Even if it is just a simple paint job, it will still
create a noticeable change. To get you started, here are some ideas for the
next renovation project of your store:
1. Start outside
shopping experience starts in the parking lot. People love seeing a
that is also well lit. The exterior has a lot of appeal factor
when it comes to attracting the eyes of customers so take care of that
first. You can hire professionals like the roofing services in
Vancouver, BC (page) to help setup your exterior. Lastly, make sure to rid your windows of any clutter since it is
2. Create a “decompression
zone.” – It is good practice to let your store have a 7 to 10 feet of clear
space in the entrance. This will allow your customers have a moment to catch
their breath upon entering. You can also ask a carpet replacement company in Langley (website) to help setup the entrance in making it even more welcoming for customers.
3. Understand common
“journeys.” – You must study and analyze how customers navigate through
your store, which is termed as “the customer journey.” If needed, you must
redesign your store layout based on the common journeys. You can also add a
couple of “speed bumps” along the way to encourage customers to slow down and
view your products.
4. Use the walls well – You
can utilize your walls by making it a good display spot for high-end products
or bulky items. However, make sure to also reduce the clutter on the wall space
by not adding too many messages. Even if your wall is simple, it can still
showcase or highlight the good products on your store when you place it there.
5. Work with a designer – Every
space is unique, and the design goes along with it. If you are on a budget and
your space has limitations, you can get ideas from professional designers
because there will always be something that will fit your criteria. However,
don’t plan your entire store remodel based on a single account since what they
have may not always work with your given space. A professional designer can
also help you achieve the preferred look for your store while also staying
within the budget. Also, be wary about putting used fixtures in your new store
because it will look as old as the fixtures you use.
Now that you have an idea on how
start revamping the appearance of your store, you should get into it and
experience the difference. Hopefully, this could increase your sales and push
your business to a few more years.